Top Omnichannel Marketing Ecommerce Platforms and Softwares

A few years ago, omnichannel marketing would have seemed absurd. But now, it’s the norm with customers exploring various touchpoints of business before converting. With this in mind, small and medium-sized businesses should adopt one or two eCommerce platforms to offer seamless customer service.

Studies indicate that more than 70% of shoppers use different channels to make a purchase decision. For instance, they can decide to browse your website about your company and the products or services you offer before making an actual visit to your brick-and-motor if they don’t make the order online.

If you’re looking for new outlets and ways they can connect, here are top omnichannel marketing eCommerce platforms and software that every business should integrate with their website today.

Top 3 Omnichannel Marketing E-commerce Platforms

The single great challenge for most brick-and-motor businesses is how to link their online and offline stores into a single channel. Choosing a smart, flexible and efficient platform will help ‘skyrocket’ your business and provide a seamless customer experience.

These platforms we discuss here aren’t locked to a single channel; instead, they create an experience across every channel. Let’s dive right in.


Shopify is user-friendly eCommerce platform that integrates seamlessly with your website to offer all-in-one shoppable omnichannel marketing platform. Also, Shopify will sync perfectly with all other channels and give you the ability to track a customers journey to unify your marketing and sales structure.

Shopify eCommerce platform also allows you to optimize for SEO, Site maps, Meta tags, Analytics, and Communication via email, chat, and phone.

Here are some key features.

  • Efficient web-based web builder
  • Advanced shopping cart features
  • Allows you to customize as well as brand your online store
  • Responsive mobile design
  • Flexible shipping rates
  • Accepts all major credit cards
  • 70 payment shopping gateways
  • Marketing and SEO
  • Analytics
  • Order fulfillment
  • Dropshipping and more

Besides providing a string of benefits for your business, Shopify eCommerce is easy to set up and offers you 24 hours of customer service support, robust marketing features and easy to use reports.  Shopify is one of the best eCommerce software with a secure, intuitive service that will allow you to serve customers efficiently. 

2. Magento

Magento is a popular, robust and open source eCommerce platform with a 30% global market share for omnichannel marketing for SMEs. The platform is reliable for entrepreneurs who want to take their business to the next level. Magento easily integrates with the size of your business and allows you to scale your company to the next level.

Magento provides tools that enable businesses to operate online stores and also allows you to integrate your brick-and-mortar business seamlessly.

Here are some key features.

  • Analytic and reporting
  • Customized web designing and styling
  • Omnichannel eCommerce across all channels
  • Elaborate cataloging
  • Intuitive website management features.
  • SEO
  • Marketing and promotion tools
  • Order management
  • 24 hours of customer service
  • Customer management
  • Efficient checkout, payment, and shipping
  • Simple administration and more

The most sophisticated retailers are using Magento today for their marketing strategies geared towards enabling customers to convert at any touchpoint. Magento will allow your sales to occur on any channel efficiently and naturally.

3. BigCommerce

Quite similar to Shopify and Magento eCommerce with intuitive and robust features with unlimited bandwidth and data warehouse. BigCommerce features a deep multi-store POS integration that allows you to connect to other channels to offer your customers a seamless experience.

BigCommerce omnichannel integration will allow you to see three times return on investment with seamless user experiences from online and offline. Besides, BigCommerce integration makes it easy for shoppers to interact with your brand as they buy your products.

Here are some key features of integrating Bigcommerce with your e-store.

  • Fantastic interconnected touchpoints
  • Free and easy customizable interfaces
  • Integrated dropshipping and warehousing
  • Inventory management, shipping, and return systems
  • Supports multiple currencies
  • Integration with major payment gateways
  • Various marketing and promotion tools and more

BigCommerce has a wide variety of store pick-up features that provides a viable and reliable solution to small and medium-sized companies that are looking for an efficient omnichannel marketing eCommerce platform.

Top Omnichannel eCommerce Softwares
1. Goecart

If you’re looking for an eCommerce technology solution for your business, then we’d recommend Goecart, a software that allows you to integrate online and brick-and-motor sales of your business. The tools offer a set of management controls that takes care of all your management tasks for a more efficient omnichannel approach.

2. Catalog

Catalog software targets to unify management tasks for online and offline sales channel into a single control panel. This omnichannel retail software features advanced analytic tools that allow you to collect valuable data that you can analyze and use efficiently in your marketing strategies.

The data collected allows you to target your customers with customized promotions that convert and are more effective in the way they enable buyers to interact with your brand.

3. SAP Hybris

SAP Hybris is an omnichannel eCommerce software that meets B2C and B2B business needs. The software helps entrepreneurs in their marketing efforts, billing process and boosting sales. Hybris aims to scale large businesses that sell across omnichannel marketing platforms for both online and offline shops.

The software also allows companies to brand themselves and plan sales strategies. Hybris is available on cloud for flexible trading solutions.

4. Netsuite

NetSuite eCommerce software offers intuitive device optimization experience to meet the needs of small and mid-sized businesses. It allows the customer to connect with your brand through any touchpoint providing efficient customer service and seamless experience across all channels.

In Conclusion

Omnichannel retailing unlocks a substantial potential for higher margins and customer loyalty. Today’s consumers are not using one channel to shop for products and services.

If you haven’t integrated your website with any omnichannel platform or software today, these tips we’ve shared should serve as jumping off point for your omnichannel marketing strategyto reach your customers notwithstanding where or how they are shopping. It’s also important to see which software works best for you.

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