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A few years ago, omnichannel marketing would have seemed absurd. But now, it’s the norm with customers exploring various touchpoints of business before converting. With this in mind, small and medium-sized businesses should adopt one or two eCommerce platforms to offer seamless customer service.
Studies indicate that more than 70% of shoppers use different channels to make a purchase decision. For instance, they can decide to browse your website about your company and the products or services you offer before making an actual visit to your brick-and-motor if they don’t make the order online.
If you’re looking for new outlets and ways they can connect, here are top omnichannel marketing eCommerce platforms and software that every business should integrate with their website today.